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A LAB ON FIRE

 For over a decade, our fragrances have been shaped by a spirit of experimentation and freedom. In our early years, you may have known us by another name, with our scents debuting exclusively at the legendary Parisian concept store, Colette (1997–2017). Each fragrance was crafted by hand, one bottle at a time, just for this iconic shop.

After three years of creating unique scents for Colette, we expanded into new stores across Europe and beyond

To mark this renewed sense of creative freedom, we’ve launched WHAT WE DO IS SECRET®. Under this banner, we enjoy complete autonomy, unveiling exclusive US packaging and dreaming up new scents in our lab—just as we always have.

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